Unit of competency Outline
Date retreived
22/07/2026 9:58 PM AWST
22/07/2026 9:58 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Originate and develop concepts
Originate and develop concepts
Unit of competency
National Code
BSBCRT512
BSBCRT512
State Code
OCD69
OCD69
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
120505 - Work Practices Programmes
Original Release Date
16/03/2021
Nominal Hours
30
Description
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Scope issue
- 1.1 Select issue to be explored in consultation with relevant personnel
- 1.2 Assess possible solutions to business issue and identify restrictions according to job role and organisational policy
- 1.3 Research information on possible solutions to identified issue
- 1.4 Assess factors affecting viability of possible solutions
2. Generate and present solutions
- 2.1 Brainstorm ideas for addressing issue
- 2.2 Evaluate ideas against identified factors affecting viability
- 2.3 Compare ideas with best practice examples of similar products or programs or processes or services
- 2.4 Select and present a solution in relevant format to stakeholders
3. Refine solutions for implementation
- 3.1 Seek feedback on ideas from stakeholders
- 3.2 Respond to questions with substantiated answers
- 3.3 Document feedback according to organisational requirements
- 3.4 Refine and finalise solution according to task requirements
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUI70 | BSBCRT501 | Originate and develop concepts | Unit of competency |