Unit of competency Outline
Date retreived
22/07/2026 7:59 PM AWST
22/07/2026 7:59 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Originate and develop concepts
Originate and develop concepts
Unit of competency
National Code
BSBCRT501
BSBCRT501
State Code
AUI70
AUI70
TGA Status
Replaced
Replaced
DTWD Status
Transition (Replaced)
Transition (Replaced)
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
120505 - Work Practices Programmes
Original Release Date
15/09/2015
Nominal Hours
30
Description
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Evaluate and explore needs and opportunities
- 1.1 Research and evaluate existing information that informs new concept development
- 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
- 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
- 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
- 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
- 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
- 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
2 Develop a range of creative approaches
- 2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
- 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
- 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
- 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
- 2.5 Identify resources required to achieve desired creative and innovative outcomes
- 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
- 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
- 2.8 Present proposed concepts or approaches in an appropriate format
3 Refine concepts
- 3.1 Ensure concept development process is open to ongoing refinement and testing
- 3.2 Seek input and feedback on concepts from relevant stakeholders
- 3.3 Seek specialist advice on creative and technical aspects of proposals as required
- 3.4 Compare concepts with best practice examples of similar products, programs, processes or services
- 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
- 3.6 Evaluate constraints on the realisation of concepts or ideas
- 3.7 Refine proposals based on analysis and feedback
4 Develop concepts to an operational level
- 4.1 Use refined concepts as the basis for developing detailed implementation specifications
- 4.2 Present specifications to relevant parties for approval, funding or endorsement
- 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D0649 | BSBCRT501A | Originate and develop concepts | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCD69 | BSBCRT512 | Originate and develop concepts | Unit of competency |