Qualification Outline
22/07/2026 12:29 PM AWST
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Advanced Diploma of Advertising
Advanced Diploma of Advertising
BSB60115
AVW2
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 25/03/2015 | Current | Approved |
Description
This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. Working as account directors, account planning managers, client services executives/directors, these people analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = eight (8)- five (5) core units plus
- three (3) elective units, of which:
- two (2) of the elective units must be selected from the elective units listed below
- one (1) elective unit may be selected from the elective units listed below, any endorsed Training Package or current accredited course at Diploma level or above.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units
All five (5) units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AUJ17 | BSBMKG523 | Design and develop an integrated marketing communication plan | 80 | Unit of competency |
| AUH37 | BSBADV602 | Develop an advertising campaign | 80 | Unit of competency |
| AUH80 | BSBADV605 | Evaluate campaign effectiveness | 60 | Unit of competency |
| AUI38 | BSBADV604 | Execute an advertising campaign | 80 | Unit of competency |
| AUJ96 | BSBADV603 | Manage advertising production | 60 | Unit of competency |
2. Elective Units
At least two (2) units must be chosen from the elective units listed.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| W906 | BSB60110 | Advanced Diploma of Advertising | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZJ7 | BSB61315 | Advanced Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Nil
Traineeships and Apprenticeships