Unit of competency Outline

Date retreived
22/07/2026 12:44 PM AWST

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Develop an advertising campaign

Develop an advertising campaign

Unit of competency
National Code
BSBADV602
State Code
AUH37
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Define campaign objectives
  • 1.1 Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign
  • 1.2 State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish
  • 1.3 Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors
  • 1.4 Ensure campaign objectives take into consideration factors which may affect consumer responses
  • 1.5 Ensure campaign objectives meet legal and ethical requirements
2 Prepare advertising budget
  • 2.1 Assess and specify research resource requirements for the advertising campaign
  • 2.2 Assess and specify resource requirements for range of media options, creative and production services
  • 2.3 Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives
  • 2.4 Ensure overall budget meets requirements of the advertising brief
3 Develop schedule for proposed advertising activities
  • 3.1 Confirm campaign length and timing from the advertising brief
  • 3.2 Identify service providers with required expertise and negotiate their costs and availability
  • 3.3 Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements
  • 3.4 Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives
  • 3.5 Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule
No information
No information
Replaces
State Code National Code Title Type
D0568 BSBADV602B Develop an advertising campaign Unit of competency
Replaced By
State Code National Code Title Type
OCE43 BSBMKG626 Develop advertising campaigns Unit of competency