Qualification Outline
22/07/2026 11:17 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
BSB61315
AZJ7
Replaced
Transition (Replaced)
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 27/09/2018 | Current | Approved |
| 1.00 | 14/01/2016 | Replaced | Approved |
Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = twelve (12)- three (3) core units plus
- nine (9) elective units, of which:
- eight (8) elective units must be selected from the electives listed below
- the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units
All three (3) units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AUH71 | BSBMKG609 | Develop a marketing plan | 50 | Unit of competency |
| AUH37 | BSBADV602 | Develop an advertising campaign | 80 | Unit of competency |
| AUL97 | BSBMGT616 | Develop and implement strategic plans | 60 | Unit of competency |
2. Elective Units
At least eight (8) units must be completed.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVW2 | BSB60115 | Advanced Diploma of Advertising | Qualification |
| AVS1 | BSB60515 | Advanced Diploma of Marketing | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| BFT9 | BSB60520 | Advanced Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Entry to this qualification is limited to those individuals who:
have completed all core units in BSB52415 Diploma of Marketing and Communication.
Traineeships and Apprenticeships