Qualification Outline
22/07/2026 11:17 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Advanced Diploma of Marketing
Advanced Diploma of Marketing
BSB60515
AVS1
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 25/03/2015 | Current | Approved |
Description
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = eight (8)- four (4) core units plus
- four (4) elective units, of which:
- at least three (3) of the elective units must be selected from the elective units listed below
- one (1) elective unit may be selected from elective units listed below, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units
All four (4) units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AUH71 | BSBMKG609 | Develop a marketing plan | 50 | Unit of competency |
| AUJ28 | BSBMKG608 | Develop organisational marketing objectives | 60 | Unit of competency |
| AUH36 | BSBMKG607 | Manage market research | 60 | Unit of competency |
| AUM53 | BSBMKG603 | Manage the marketing process | 50 | Unit of competency |
2. Elective Units
At least three (3) units must be selected from the elective units listed.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D185 | BSB60507 | Advanced Diploma of Marketing | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZJ7 | BSB61315 | Advanced Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Nil
Traineeships and Apprenticeships