Packaging Rules

Total number of units = 8
4 core units plus
4 elective units

At least 3 of the elective units must be selected from the elective units listed below.

The remaining elective unit may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.

Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Core units
BSBMKG603B Manage the marketing process
BSBMKG607B Manage market research
BSBMKG608A Develop organisational marketing objectives
BSBMKG609A Develop a marketing plan

Elective units
Advertising
BSBMKG523A Design and develop an integrated marketing communication plan
Compliance
BSBCOM603C Plan and establish compliance management systems
Diversity
BSBDIV601A Develop and implement diversity policy
Financial management
BSBFIM601A Manage finances
Information management
BSBINM601A Manage knowledge and information
Innovation
BSBINN601B Manage organisational change
Management
BSBMGT605B Provide leadership across the organisation
BSBMGT608C Manage innovation and continuous improvement
BSBMGT616A Develop and implement strategic plans
BSBMGT617A Develop and implement a business plan
Marketing
BSBMKG520A Manage compliance within the marketing legislative framework
BSBMKG605B Evaluate international marketing opportunities
BSBMKG606B Manage international marketing programs
BSBMKG611A Manage measurement of marketing effectiveness
Work health and safety
BSBWHS605A Develop, implement and maintain WHS management systems
Risk management
BSBRSK501B Manage risk
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
Imported units
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts