Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
International grouping may include:
cultural groupings
geographical groupings
online virtual communities
political groupings
trade groupings
Risk management strategy may include:
risk analysis
risk assessment and prioritisation
risk identification
risk maintenance
risk treatment and controls
risk evaluation
risk monitoring
monitoring risks
making adjustments to risk treatments and controls
Marketing approaches may include:
customised
global
online
product or promotion adaptation
product or promotion standardisation
segmentation by criteria which are:
behaviouristic
demographic
end use
geographic
operational
psychographic
Operational marketing structure may include:
export operation
global organisation
joint venture
licensing
multi-national organisation
online business operation
overseas branch
strategic alliance
subsidiary company
Strengths and weaknesses may include:
accessibility
distribution channels
financial factors
manufacturing capability
market capability
potential profit factors
research capability
resource commitment
risk control
Marketing mix may include:
distribution
level of service
pricing
product or service variables such as:
design
quality
range
safety features
technical features
promotion

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
documenting and presenting:
international marketing objectives
selected marketing approach
creation of an operational structure
effectively managing international marketing activities
monitoring and evaluating international marketing performance, and making any necessary adjustments as required
formulating suggestions on how marketing activities could be affected in the future.
Context of and specific resources for assessment
Assessment must ensure:
access to office equipment and resources
access to organisational strategic and marketing plans, and other relevant documents.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports
demonstration of performance management, financial risk or other management techniques
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations
oral or written questioning to assess knowledge and understanding
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG603B Manage the marketing process
BSBMKG605B Evaluate international marketing opportunities
other marketing units
management units.