Unit of competency Outline

Date retreived
22/07/2026 2:48 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage international marketing programs

Manage international marketing programs

Unit of competency
National Code
BSBMKG606
State Code
AUL48
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Formulate international marketing objectives
  • 1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources
  • 1.2 Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market
  • 1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall
  • 1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements
2. Determine international marketing approach
  • 2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services
  • 2.2 Evaluate options for choice of marketing approaches
  • 2.3 Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences
3. Determine operational structures
  • 3.1 Evaluate business culture and consumer preferences, and identify compatible marketing structures
  • 3.2 Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets
  • 3.3 Choose operational structure that best fits international market and product or service
4. Manage international marketing performance
  • 4.1 Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel
  • 4.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • 4.3 Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives
  • 4.4 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  • 4.5 Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives
5. Evaluate and improve international marketing performance
  • 5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements
  • 5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met
  • 5.3 Analyse, review and revise marketing outcomes and objectives
  • 5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance
  • 5.5 Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives
  • 5.6 Document review of marketing performance against key performance indicators in accordance with organisational requirements
No information
No information
Replaces
State Code National Code Title Type
D0882 BSBMKG606B Manage international marketing programs Unit of competency
Replaced By
State Code National Code Title Type
OCF21 BSBMKG625 Implement and manage international marketing programs Unit of competency