Unit of competency Outline

Date retreived
22/07/2026 3:14 PM AWST

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Implement and manage international marketing programs

Implement and manage international marketing programs

Unit of competency
National Code
BSBMKG625
State Code
OCF21
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to assess the international environment, identify market factors and risks, and manage and evaluate international marketing programs.The unit applies to individuals who use are senior marketing or management personnel or those who have responsibility for international marketing programs.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop international marketing objectives
  • 1.1 Select international marketing opportunities and develop objectives according to organisation's capabilities and resources
  • 1.2 Identify international marketing objectives according to organisation's strategic direction
  • 1.3 Develop strategic objectives and related key performance indicators by product, service, country or international grouping, and overall performance
  • 1.4 Relate risk factors to international business cycles and terms of economic conditions and estimate their impact on potential market
2. Determine marketing approach and operational structure
  • 2.1 Identify resources and capabilities for implementation of program
  • 2.2 Identify global and customised approaches for promotion of products or services
  • 2.3 Identify options for choice of marketing approaches
3. Implement programs
  • 3.1 Implement program according to agreed timelines
  • 3.2 Provide support and assistance to staff and contractors involved in implementing the program
  • 3.3 Manage integration of marketing, promotional and sales activities according to international marketing objectives
  • 3.4 Assess and respond to the need for adjustments to plans, systems and procedures
  • 3.5 Provide progress and other reports according to event requirements
4. Evaluate and improveinternational marketing performance
  • 4.1 Monitor product, pricing and distribution policies related to market changes, objectives of marketing plan and organisational requirements
  • 4.2 Monitor marketing progresses against performance targets and confirm activity, quality, cost, and time requirements are met
  • 4.3 Review and revise marketing outcomes and objectives
  • 4.4 Analyse successes and performance gaps in relation to cause and effect, and improve international marketing performance
  • 4.5 Analyse changes in market phenomena, and identify and document potential impact on international marketing objectives
  • 4.6 Document review of marketing performance against key performance indicators according to organisational requirements
No information
No information
Replaces
State Code National Code Title Type
AUL61 BSBMKG605 Evaluate international marketing opportunities Unit of competency
AUL48 BSBMKG606 Manage international marketing programs Unit of competency