Unit of competency Outline

Date retreived
22/07/2026 4:59 AM AWST

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Evaluate international marketing opportunities

Evaluate international marketing opportunities

Unit of competency
National Code
BSBMKG605
State Code
AUL61
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review global market environment
  • 1.1 Assess international trade patterns and identify their likely importance for the business
  • 1.2 Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business
  • 1.3 Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully
  • 1.4 Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities
2. Assess international business and electronic commerce market factors
  • 2.1 Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities
  • 2.2 Investigate international market trends and developments to identify market needs relevant to the business
  • 2.3 Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business
3. Identify risk factors for international marketing opportunities
  • 3.1 Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market
  • 3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market
  • 3.3 Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market
4. Investigate international business and electronic commerce marketing opportunities
  • 4.1 Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities
  • 4.2 Evaluate each opportunity to determine its impact on current business and customer base
  • 4.3 Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity
  • 4.4 Determine probable return on investment and potential competitors
  • 4.5 Describe and rank marketing opportunities in terms of viability and likely contribution to the business
No information
No information
Replaces
State Code National Code Title Type
D0881 BSBMKG605B Evaluate international marketing opportunities Unit of competency
Replaced By
State Code National Code Title Type
OCF21 BSBMKG625 Implement and manage international marketing programs Unit of competency