Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
International business and electronic commerce market factors may include:
cost of funds
cultural and political groupings
currency exchange rates
customer service factors
distribution channels
geographical groupings
government assistance
growth factors
incentives
industrial structure
interest rates
investment rates
level of economic development
online customer groupings
political systems
social and cultural factors
tariffs
technology and telecommunications infrastructure
trade groupings
trade relations with Australia
trade restrictions
virtual communities
International trade policies and agreements may include:
customs unions
bilateral trade agreements such as:
Australia-US Free Trade Agreement (AUSFTA)
Singapore-Australia Free Trade Agreement (SAFTA)
Thailand-Australia Free Trade Agreement (TAFTA)
Australia-New Zealand Closer Economic Relations Trade Agreement (ANZCERTA)
multi-lateral trade agreements such as the WTO agreements for goods, services and intellectual property, including:
agriculture
air transport
anti-dumping measures
customs valuation methods
financial services
health regulations for farm products
import licensing
investment measures
movement of natural persons
preshipment inspection
product standards
rules of origin
safeguards
shipping
subsidies and counter measures
telecommunications
textiles and clothing
other multi-lateral trade agreements such as:
European Union trade regulations
International marketing opportunities may include:
agents
direct investment
exporting
intermediaries
joint ventures
licensing
online business opportunities
strategic alliances
Social and cultural factors may include:
behaviours
currency
customs
family role and status
language
legal system
political system
preferences
social values
traditions
Risk factors may include:
available technology
communication systems
corruption risks
cultural factors
financial stability
language factors
legal and regulatory requirements
legal risks in selling goods and services online to the international market
logistics
political stability
resource availability, sustainability and management
resource capability and capacity
telecommunications infrastructure
trade barriers
transportation systems
work factors
Economic conditions may include:
depression
prosperity
recession
recovery

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
documenting and presenting an evaluation of various international marketing opportunities including:
analysing the global business environment
assessing social, cultural, political and economic factors impacting on the selection of which market opportunities to select
conducting a risk assessment for each opportunity considered
analysing the financial viability of selected international marketing opportunities
Context of and specific resources for assessment
Assessment must ensure:
access to information sources on countries and markets being considered for entry or further penetration
access to office equipment and resources
access to examples of previous international marketing evaluation documents, strategic plans and marketing plans.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on evaluation and selection of marketing opportunities
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations on market evaluation activities
observation of techniques used to identify and assess risks, and to financially analyse possible market opportunities
oral or written questioning to assess knowledge and understanding
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG606B Manage international marketing programs
other marketing units.