Elements and Performance Criteria

The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace which may include:
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
International trade agreements may include:
GATT
International business and e-commerce market factors may include:
trade relations with Australia
level of economic development
industrial structure
growth factor/s
investment rates
technology and telecommunications infrastructure
cost of funds
currency exchange rates
interest rates
trade restrictions
tariffs
distribution channels
political systems
social and cultural factors
incentives
government assistance
trade groupings
geographical groupings
cultural and political groupings
on-line customer groupings
virtual communities
customer service factors
Social and cultural factors may include:
social values
family role and status
traditions
preferences
behaviours
language
customs
currency
political system
legal system
Risk factors may include:
political stability
financial stability
legal and regulatory requirements
work factors
cultural factors
language factors
available technology
telecommunications infrastructure
resource capability and capacity
resource availability, sustainability and management
logistics
transportation systems
communication systems
trade barriers
corruption risks
legal risks in selling goods and services on-line to the international market
Economic conditions may include:
prosperity
recession
depression
recovery
International marketing opportunities may include:
exporting
licensing
agents
intermediaries
joint ventures
strategic alliances
direct investment
on-line business opportunities
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace which may include:
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
International trade agreements may include:
GATT
International business and e-commerce market factors may include:
trade relations with Australia
level of economic development
industrial structure
growth factor/s
investment rates
technology and telecommunications infrastructure
cost of funds
currency exchange rates
interest rates
trade restrictions
tariffs
distribution channels
political systems
social and cultural factors
incentives
government assistance
trade groupings
geographical groupings
cultural and political groupings
on-line customer groupings
virtual communities
customer service factors
Social and cultural factors may include:
social values
family role and status
traditions
preferences
behaviours
language
customs
currency
political system
legal system
Risk factors may include:
political stability
financial stability
legal and regulatory requirements
work factors
cultural factors
language factors
available technology
telecommunications infrastructure
resource capability and capacity
resource availability, sustainability and management
logistics
transportation systems
communication systems
trade barriers
corruption risks
legal risks in selling goods and services on-line to the international market
Economic conditions may include:
prosperity
recession
depression
recovery
International marketing opportunities may include:
exporting
licensing
agents
intermediaries
joint ventures
strategic alliances
direct investment
on-line business opportunities

The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Supporting evidence for decisions about likely impact of factors, probable return on investment and market viability of international marketing opportunities
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's products and services
Organisation's business and marketing plan
Research processes for international markets
Cross-cultural communication
International business protocols
E-Commerce
Underpinning Skills
Literacy skills to identify and evaluate information, and to interpret cultural issues
Communication including questioning, clarifying and reporting
Research and evaluation skills
Computer technology skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 3) - to identify international market factors
Communicating ideas and information (Level 3) - to rank marketing opportunities
Planning and organising activities (Level 2)- to research multinational markets
Working with teams and others (Level 3) - to gather information on the international business environment
Using mathematical ideas and techniques (Level 1)- to analyse data and draw conclusions
Solving problems (Level 3) - to assess the viability of international marketing opportunities
Using technology (Level 1)- for investigating international marketing opportunities in an on-line environment
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Supporting evidence for decisions about likely impact of factors, probable return on investment and market viability of international marketing opportunities
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's products and services
Organisation's business and marketing plan
Research processes for international markets
Cross-cultural communication
International business protocols
E-Commerce
Underpinning Skills
Literacy skills to identify and evaluate information, and to interpret cultural issues
Communication including questioning, clarifying and reporting
Research and evaluation skills
Computer technology skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 3) - to identify international market factors
Communicating ideas and information (Level 3) - to rank marketing opportunities
Planning and organising activities (Level 2)- to research multinational markets
Working with teams and others (Level 3) - to gather information on the international business environment
Using mathematical ideas and techniques (Level 1)- to analyse data and draw conclusions
Solving problems (Level 3) - to assess the viability of international marketing opportunities
Using technology (Level 1)- for investigating international marketing opportunities in an on-line environment
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies