Qualification Outline
22/07/2026 12:52 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Advanced Diploma of Business (Marketing)
Advanced Diploma of Business (Marketing)
BSB60601
C345
Deleted
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 17/08/2001 | Current | Approved |
Description
Schedule
1.
Learners are required to complete 8 units to achieve this qualification.
* A minimum of 5 (five) units from the Marketing domain listed below.
* and 3 (three) units from the Business Services Training Package or any other endorsed Training Package,
of which a minimum of 2 (two) units must be from a qualification at Advanced Diploma level; 1 unit may be included
from a lower level in this qualification.
* Units from other Training Packages must not duplicate units selected from the Business Services Training Package
* all units selected must contribute to and combine to form a work outcome.
* For further explanation, see the General Instructions on packaging Business Services Training Package qualifications.
** Units from the Marketing domain included at Advanced Diploma level are:**
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| C3655 | BSBMKG602A | Develop a marketing plan | 60 | Unit of competency |
| C3657 | BSBMKG604A | Develop and manage direct marketing campaigns | 50 | Unit of competency |
| C3654 | BSBMKG601A | Develop marketing strategies | 60 | Unit of competency |
| C3658 | BSBMKG605A | Evaluate international marketing opportunities | 60 | Unit of competency |
| C3659 | BSBMKG606A | Manage international marketing programs | 60 | Unit of competency |
| C6997 | BSBMKG607A | Manage market research | 60 | Unit of competency |
| C3656 | BSBMKG603A | Manage the marketing process | 50 | Unit of competency |
2.
Optional units to be chosen from the Business Services Training Package or any other endorsed Training Package
as per details listed in group 1.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| C3739 | BSBMGT602A | Contribute to the development and implementation of strategic plans | 60 | Unit of competency |
| C3741 | BSBMGT604A | Manage business operations | 60 | Unit of competency |
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9257 | 6934 | Advanced Diploma of Marketing | Accredited course |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| D185 | BSB60507 | Advanced Diploma of Marketing | Qualification |
VET Info Notes
1. This qualification is the copyright of The Australian National Training Authority.
2. Further information on this qualification is contained in the training Package available from Australian Training Products Ltd., Tel: (03) 9630 9836.
3. The nominal hours for this qualification may be up to 1400hours.
4. This qualification was entered on to STARS by Central TAFE on 01/10/03.