Elements and Performance Criteria

Range Statement
The Range Statement adds definition to the unit by elaborating critical or significant aspects of the performance requirements of the unit. The Range Statement establishes the range of indicative meanings or applications of these requirements in different operating contexts and conditions. The specific aspects which require elaboration are identified by the use of italics in the Performance Criteria.
Legislation, codes and national standards relevant to the workplace which may include:
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Research policy and procedures may cover and include:
OHS procedures, practices, policies and precautions
relevant national, state and local legislation
performance indicators, targets and specifications
procedures to accurately document findings and ensure accuracy is being attained
privacy and confidentiality guidelines and ethical considerations
measures taken to ensure quality of data and to set validity and reliability requirements
opportunities for involvement of enterprise staff and other stakeholders
Finalisation of work plans may involve:
additional detail on any matter of operations that was not required for approved plans but is required for action by researchers or other relevant personnel
Processes to obtain required resources may involve:
written and oral submissions for resources
organisational procedures and requirements for obtaining resources
liaison and negotiation with key stakeholders
Monitoring of work plan activity may include:
meetings, briefings, direct supervision
opportunities for feedback, support, advice and debriefing for research workers
documentation about what is required of researchers, by when and with what resources
procedures for regular reviews of progress
amendment to the work plan if necessary
Range Statement
The Range Statement adds definition to the unit by elaborating critical or significant aspects of the performance requirements of the unit. The Range Statement establishes the range of indicative meanings or applications of these requirements in different operating contexts and conditions. The specific aspects which require elaboration are identified by the use of italics in the Performance Criteria.
Legislation, codes and national standards relevant to the workplace which may include:
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Research policy and procedures may cover and include:
OHS procedures, practices, policies and precautions
relevant national, state and local legislation
performance indicators, targets and specifications
procedures to accurately document findings and ensure accuracy is being attained
privacy and confidentiality guidelines and ethical considerations
measures taken to ensure quality of data and to set validity and reliability requirements
opportunities for involvement of enterprise staff and other stakeholders
Finalisation of work plans may involve:
additional detail on any matter of operations that was not required for approved plans but is required for action by researchers or other relevant personnel
Processes to obtain required resources may involve:
written and oral submissions for resources
organisational procedures and requirements for obtaining resources
liaison and negotiation with key stakeholders
Monitoring of work plan activity may include:
meetings, briefings, direct supervision
opportunities for feedback, support, advice and debriefing for research workers
documentation about what is required of researchers, by when and with what resources
procedures for regular reviews of progress
amendment to the work plan if necessary

Evidence Guide
The Evidence Guide provides advice to inform and support appropriate assessment of this unit. It contains an overview of the assessment requirements followed by identification of specific aspects of evidence that will need to be addressed in determining competence. The Evidence Guide is an integral part of the unit and should be read and interpreted in conjunction with the other components of competency. Assessment must reflect the endorsed Assessment Guidelines of the parent Training Package.
Overview of Assessment Requirements
A person who demonstrates competence in this standard must be able to provide evidence that they have managed substantial market research projects involving several researchers and external consultants; and managed market research for their organisation (including the development of organisational policies and procedures).
Specific Evidence Requirements
Required knowledge and understanding include:
market research principles and practices, including:
- the role of research in enterprise development
- qualitative and quantitative research
- the development and use of hypotheses
- the design of samples
- the use of survey instruments
- project design to meet given budgets and other resource constraints
- data processing methods and data analysis techniques
project management principles and practices including for:
- consultation and stakeholder involvement
- development of policies and procedures
- monitoring of timelines, budgets and other implementation plans - methods of action to ensure performance
- organisational procedures for engagement of consultants
Required skills and attributes include:
ability to relate to people from a range of social, cultural and ethnic backgrounds, and physical and mental abilities
ability to manage others
ability to evaluate, engage and manage external consultants
ability to monitor market research work plan
ability to design and conduct evaluation process for market research activity
ability to liaise with stakeholders
Key competencies or generic skills relevant to this unit
The seven key competencies represent generic skills considered essential for effective work participation. Innovation skills represent a further area of generic competence. The bracketed numbering indicates the performance level required in this unit:
Level (1) represents the competence to undertake tasks effectively
Level (2) represents the competence to manage tasks
Level (3) represents the competence to use concepts for evaluating and reshaping tasks
The bulleted points provide examples of how the key competencies can be applied for this unit.
Communicating ideas and information (3)
working with others to motivate and direct their work
interpreting and communicating complex elements of the work plan
Collecting, analysing and organising information (2)
analysing project plans, policies and procedures to manage market research within the organisation
Planning and organising activities (2)
planning and organising market research activity within the organisation including reviewing and evaluating activity
Working in a team (3)
working with internal and external stakeholders to manage market research
Using mathematical ideas and techniques (1)
engaging in discussions and providing advice about statistical techniques used for data analysis
Solving problems (3)
providing guidance at an advanced level to researchers to solve problems arising in the conduct of the research
Using technology (1)
using basic functions of software
Innovation skills (3)
providing guidance of an advanced level to researchers to apply innovation in the design of survey tools and the conduct of research, to yield maximum data for minimum cost
Products that could be used as evidence include:
work plans developed from approved market research plans
documentation to select, engage, brief and manage external consultants
testimonials from researchers and external consultants about the competence of the management
documentation on the evaluation of the research process and findings
Processes that could be used as evidence include:
how approved project plans were finalised into work plans
how external consultants were identified, briefed, selected and managed
how researchers were managed
how stakeholders were engaged in the research process
Resource implications for assessment include:
all key documentation relating to the market research projects being managed
Validity and sufficiency of evidence requires:
that where assessment is part of a learning experience, evidence will need to be collected over a period of time, involving both formative and summative assessment
that at least two examples of market research projects being managed are provided, with at least one involving the engagement of consultants. Examples should be actual marketing activities
Integrated competency assessment means:
that this unit can be assessed alone or as part of an integrated assessment activity involving other relevant units. The following unit is suggested:
- BSBMKG506A Plan market research
Evidence Guide
The Evidence Guide provides advice to inform and support appropriate assessment of this unit. It contains an overview of the assessment requirements followed by identification of specific aspects of evidence that will need to be addressed in determining competence. The Evidence Guide is an integral part of the unit and should be read and interpreted in conjunction with the other components of competency. Assessment must reflect the endorsed Assessment Guidelines of the parent Training Package.
Overview of Assessment Requirements
A person who demonstrates competence in this standard must be able to provide evidence that they have managed substantial market research projects involving several researchers and external consultants; and managed market research for their organisation (including the development of organisational policies and procedures).
Specific Evidence Requirements
Required knowledge and understanding include:
market research principles and practices, including:
- the role of research in enterprise development
- qualitative and quantitative research
- the development and use of hypotheses
- the design of samples
- the use of survey instruments
- project design to meet given budgets and other resource constraints
- data processing methods and data analysis techniques
project management principles and practices including for:
- consultation and stakeholder involvement
- development of policies and procedures
- monitoring of timelines, budgets and other implementation plans - methods of action to ensure performance
- organisational procedures for engagement of consultants
Required skills and attributes include:
ability to relate to people from a range of social, cultural and ethnic backgrounds, and physical and mental abilities
ability to manage others
ability to evaluate, engage and manage external consultants
ability to monitor market research work plan
ability to design and conduct evaluation process for market research activity
ability to liaise with stakeholders
Key competencies or generic skills relevant to this unit
The seven key competencies represent generic skills considered essential for effective work participation. Innovation skills represent a further area of generic competence. The bracketed numbering indicates the performance level required in this unit:
Level (1) represents the competence to undertake tasks effectively
Level (2) represents the competence to manage tasks
Level (3) represents the competence to use concepts for evaluating and reshaping tasks
The bulleted points provide examples of how the key competencies can be applied for this unit.
Communicating ideas and information (3)
working with others to motivate and direct their work
interpreting and communicating complex elements of the work plan
Collecting, analysing and organising information (2)
analysing project plans, policies and procedures to manage market research within the organisation
Planning and organising activities (2)
planning and organising market research activity within the organisation including reviewing and evaluating activity
Working in a team (3)
working with internal and external stakeholders to manage market research
Using mathematical ideas and techniques (1)
engaging in discussions and providing advice about statistical techniques used for data analysis
Solving problems (3)
providing guidance at an advanced level to researchers to solve problems arising in the conduct of the research
Using technology (1)
using basic functions of software
Innovation skills (3)
providing guidance of an advanced level to researchers to apply innovation in the design of survey tools and the conduct of research, to yield maximum data for minimum cost
Products that could be used as evidence include:
work plans developed from approved market research plans
documentation to select, engage, brief and manage external consultants
testimonials from researchers and external consultants about the competence of the management
documentation on the evaluation of the research process and findings
Processes that could be used as evidence include:
how approved project plans were finalised into work plans
how external consultants were identified, briefed, selected and managed
how researchers were managed
how stakeholders were engaged in the research process
Resource implications for assessment include:
all key documentation relating to the market research projects being managed
Validity and sufficiency of evidence requires:
that where assessment is part of a learning experience, evidence will need to be collected over a period of time, involving both formative and summative assessment
that at least two examples of market research projects being managed are provided, with at least one involving the engagement of consultants. Examples should be actual marketing activities
Integrated competency assessment means:
that this unit can be assessed alone or as part of an integrated assessment activity involving other relevant units. The following unit is suggested:
- BSBMKG506A Plan market research