Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Research policies and procedures may include:
measures taken to ensure quality of data and to set validity and reliability requirements
occupational health and safety procedures, practices, policies and precautions
opportunities for involvement of enterprise staff and other stakeholders
performance indicators, targets and specifications
privacy and confidentiality guidelines, and ethical considerations
procedures to accurately document findings and to ensure accuracy is being attained
relevant national, state and local legislation
Finalisation may include:
additional detail on any matter of operations that was not required for approved plans but is required for action by researchers or other relevant personnel
Processes to obtain required resources may involve:
liaison and negotiation with key stakeholders
organisational procedures and requirements for obtaining resources
written and oral submissions for resources
Monitoring work plan activity may include:
amending work plan if necessary
documenting what is required of researchers, by when and with what resources
conducting meetings, briefings or providing direct supervision
providing opportunities for feedback, support, advice and debriefing for research workers
developing and implementing procedures for regular reviews of progress
Stakeholders may include:
Board
chief executive officer
management committee
marketing personnel
other managers
owners
production staff
senior management team
supervisors
team members

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
preparing at least one market research plan
developing specifications for research components outsourced to external consultants as appropriate
managing market research activities in accordance with organisational market research policy and procedures
evaluating research processes and findings against relevant market research project plan and work plans
preparing and presenting a report on market research findings.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to previous market research plans and exemplars of market research project specifications.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
assessment of written reports evaluating market research activities
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations
oral or written questioning to assess knowledge and understanding
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other marketing units.