Unit of competency Outline

Date retreived
22/07/2026 10:28 AM AWST

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Manage market research

Manage market research

Unit of competency
National Code
BSBMKG607
State Code
AUH36
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare market research plans for implementation
  • 1.1 Determine research policies and procedures
  • 1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation
  • 1.3 Execute processes to obtain required resources to implement market research project plan and work plans
2. Engage external consultants or service providers
  • 2.1 Identify requirements for external consultants from market research project plan
  • 2.2 Specify goods and services required to implement plans, and detail criteria for selection
  • 2.3 Identify, evaluate and select potential consultants or other providers of required goods and services
  • 2.4 Contract selected consultants or providers of goods and services
3. Manage market research activity
  • 3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
  • 3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
4. Evaluate research processes and findings
  • 4.1 Confirm validity of information and data obtained by market research
  • 4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan
  • 4.3 Assess performance of project against all relevant elements of market research project plan and work plans
  • 4.4 Measure stakeholder satisfaction with research process and findings
  • 4.5 Prepare reports for future improvements to research process
  • 4.6 Implement revised policy and practices in accordance with organisational requirements
No information
No information
Replaces
State Code National Code Title Type
D0883 BSBMKG607B Manage market research Unit of competency
Replaced By
State Code National Code Title Type
OCF22 BSBMKG624 Manage market research Unit of competency