Unit of competency Outline

Date retreived
22/07/2026 4:26 PM AWST

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Manage market research

Manage market research

Unit of competency
National Code
BSBMKG624
State Code
OCF22
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
60
Description
This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.The unit applies to individuals who are senior marketing professionals responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare market research plans for implementation
  • 1.1 Access policies and procedures and relevant regulatory guidelines relevant to market research
  • 1.2 Develop and review market research project plan to point of finalisation
  • 1.3 Identify and obtain required resources for implementation of market research project plan and work plans
2. Engage external consultants or service providers
  • 2.1 Identify requirements for external consultants or service providers from market research project plan
  • 2.2 Specify products and services required to implement plans, and detail criteria for selection
  • 2.3 Identify and select external consultants or service providers of required products and services
  • 2.4 Contract selected consultants or providers of products and services
3. Manage market research activity
  • 3.1 Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements
  • 3.2 Confirm compliance with organisational market research policy and procedures
  • 3.3 Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements
4. Evaluate research processes and findings
  • 4.1 Obtain research processes and findings
  • 4.2 Confirm validity of information and data obtained
  • 4.3 Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan
  • 4.4 Assess performance of project against relevant elements of market research project plan
  • 4.5 Seek feedback from relevant stakeholders on research process and findings
  • 4.6 Prepare reports for future improvements to research process
  • 4.7 Implement revised policy and practices according to organisational requirements
No information
No information
Replaces
State Code National Code Title Type
AUH36 BSBMKG607 Manage market research Unit of competency