Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:
Board
customers
employees
government agencies
owners
shareholders
technical advisers
Research may include:
commissioned research
demographics
economics
internal research
market segmentation
political
product
social
technological
Global context means:
examination on a world-wide basis of factors which may impact on the long-term strategic direction of the business
Due diligence means:
process by which an investor, lawyer, auditor, or other qualified person, verifies the accuracy of data provided by another organisation

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
thorough analysis of the organisation's own capabilities, those of their existing potential competitors and allies, and the external environment
strategic plan which includes objectives, strategies, timeframes, performance indicators and methods for monitoring the implementation of the plan
knowledge of relevant legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate documentation and resources normally used in the workplace.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations
oral or written questioning to assess knowledge of strategic planning methodologies
review of documentation outlining strengths and weaknesses of existing and potential competitors and allies
review of strategies and their assigned priority, timeframe, responsible parties and performance indicators.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other units from the Advanced Diploma of Management.