Unit of competency Outline

Date retreived
22/07/2026 8:36 AM AWST

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Manage compliance within the marketing legislative framework

Manage compliance within the marketing legislative framework

Unit of competency
National Code
BSBMKG520
State Code
AUJ53
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to comply with the legislative structure of the marketing industry and use this for competitive advantage.It applies to individuals who work across a variety of industries and who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.A sound working knowledge of the legal environment in which marketing decisions are made is essential to protect a business from litigation, and individuals in these roles must competently discuss legal issues with specialists, but do not make legal decisions independently.An in-depth understanding of the legislative operating environment also informs the development of marketing strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify and interpret legislative framework relating to marketing
  • 1.1 Identify and locate current information about legislation relating to marketing decision-making in the industry context
  • 1.2 Identify codes of practice as they relate to marketing, and analyse their implications in the industry context
  • 1.3 Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process
  • 1.4 Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context
2. Promote a culture of compliance with legislative framework relating to marketing
  • 2.1 Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program
  • 2.2 Participate in a marketing compliance audit and make recommendations to address identified gaps
  • 2.3 Identify possible implications of non-compliance and use them to recommend changes to practice
  • 2.4 Design a training program to educate staff on compliance as it relates to marketing
3. Recommend strategies to use legislative framework relating to marketing for competitive advantage
  • 3.1 Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches
  • 3.2 Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders
  • 3.3 Make recommendations to implement systems to identify intellectual property infringement by third parties
  • 3.4 Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation
  • 3.5 Access and effectively use others’ intellectual property within legal guidelines for business advantage
No information
No information
Replaces
State Code National Code Title Type
D4874 BSBMKG520A Manage compliance within the marketing legislative framework Unit of competency
Replaced By
State Code National Code Title Type
OCF36 BSBMKG545 Conduct marketing audits Unit of competency