Unit of competency Outline

Date retreived
22/07/2026 9:05 PM AWST

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Conduct marketing audits

Conduct marketing audits

Unit of competency
National Code
BSBMKG545
State Code
OCF36
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
35
Description
This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan.The unit applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for the work of other staff.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for marketing audit
  • 1.1 Identify objectives of marketing audit according to organisational marketing plan
  • 1.2 Identify scope of marketing audit and audit methodology according to organisational marketing plan
  • 1.3 Identify participants required for marketing audit process
2. Identify form of marketing audit
  • 2.1 Identify characteristics of marketing audit according to task requirements and audit priorities
  • 2.2 Identity elements to be included in marketing audit and its format according to organisational requirements
  • 2.3 Identify and select marketing audit according to organisational marketing plan
3. Establish external marketing audit
  • 3.1 Identify external environmental factors that meet requirements of audit process
  • 3.2 Identify technological factors, market characteristics and competitive factors relating to the business, which meet audit process requirements
  • 3.3 Perform external marketing audit
4. Establish internal marketing (self) audit
  • 4.1 Identify criteria to use in an internal marketing audit according to organisational requirements
  • 4.2 Identify marketing productivity according to profitability and cost effectiveness
  • 4.3 Record results according to organisational and audit requirements
5. Prepare marketing audit report
  • 5.1 Develop a marketing audit report according to organisational requirements
  • 5.2 Confirm marketing audit report meets reporting requirements of marketing audit form selected and marketing plan
  • 5.3 Confirm accuracy of marketing audit report with relevant personnel
No information
No information
State Code National Code Title Type
BFT7 BSB50620 Diploma of Marketing and Communication Qualification