Unit of competency Outline

Date retreived
22/07/2026 5:24 PM AWST

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Plan measurement of marketing effectiveness

Plan measurement of marketing effectiveness

Unit of competency
National Code
BSBMKG522
State Code
AUJ04
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics.It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify and analyse measurement of marketing effectiveness
  • 1.1 Research a range of metrics available to identify effectiveness of marketing processes and functions
  • 1.2 Identify marketing metrics used by the organisation in each key marketing operation
  • 1.3 Identify how existing marketing metrics link to organisational strategy and objectives, and opportunities to improve the links
  • 1.4 Analyse effectiveness of current and possible future marketing metrics
  • 1.5 Identify issues with using marketing metrics within the organisation
2. Develop strategy to measure marketing effectiveness
  • 2.1 Identify the organisation’s criteria for selecting manageable and cost-effective metrics
  • 2.2 Identify the organisation’s objectives for measurement and evaluation of marketing effectiveness
  • 2.3 Recommend methods of measuring marketing performance for each marketing process or function tailored to the organisation’s brand or unique positioning
  • 2.4 Contribute to calculation of costs of gathering and analysing data
  • 2.5 Plan and document implementation strategy for measuring and analysing marketing performance
  • 2.6 Contribute to development of specific, relevant metrics
3. Promote strategy to measure marketing effectiveness
  • 3.1 Plan promotion of validity, value and efficacy of marketing metrics to key stakeholders using appropriate format
  • 3.2 Design an internal marketing communications strategy so marketing and other relevant personnel fully understand their role in measuring marketing effectiveness
  • 3.3 Report on implementation and outcome issues
No information
No information
Replaces
State Code National Code Title Type
D4876 BSBMKG522A Plan measurement of marketing effectiveness Unit of competency
Replaced By
State Code National Code Title Type
OCF36 BSBMKG545 Conduct marketing audits Unit of competency