Unit of competency Outline

Date retreived
22/07/2026 6:24 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop a marketing plan

Develop a marketing plan

Unit of competency
National Code
BSBMKG609
State Code
AUH71
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Devise marketing strategies
  • 1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
  • 1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
  • 1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
  • 1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection
  • 1.5 Ensure strategies align with organisation’s strategic direction
  • 1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives
2. Plan marketing tactics
  • 2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
  • 2.2 Identify coordination and monitoring mechanisms for scheduled activities
  • 2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget
  • 2.4 Ensure tactics meet legal and ethical requirements
  • 2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
3. Prepare and present a marketing plan
  • 3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
  • 3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
  • 3.3 Present marketing plan for approval in the required format and timeframe
  • 3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
No information
No information
Replaces
State Code National Code Title Type
D0885 BSBMKG609A Develop a marketing plan Unit of competency
Replaced By
State Code National Code Title Type
OCF23 BSBMKG623 Develop marketing plans Unit of competency