Unit of competency Outline

Date retreived
23/07/2026 4:46 AM AWST

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Develop marketing plans

Develop marketing plans

Unit of competency
National Code
BSBMKG623
State Code
OCF23
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to research, develop and present marketing plans for an organisation.The unit applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision, who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to write marketing plan
  • 1.1 Research market conditions
  • 1.2 Consult with key stakeholders and seek additional context
  • 1.3 Review any previous marketing plans and marketing performance, where possible
  • 1.4 Collate information for development of marketing plan
2. Write marketing plan
  • 2.1 Develop marketing objectives according to organisational goals and targets
  • 2.2 Develop marketing strategies according to marketing objectives and legal and ethical requirements
  • 2.3 Develop budget and timeline according to marketing strategy
  • 2.4 Develop action plan according to marketing strategy and organisational, legal and ethical requirements
  • 2.5 Develop a marketing performance review strategy for the assessment of organisational performance against marketing objectives
3. Finalise marketing plan
  • 3.1 Communicate marketing plan to relevant stakeholders and seek approval within required format and timeframe
  • 3.2 Adjust marketing plan in response to feedback from key stakeholders
  • 3.3 Distribute marketing plan for implementation within required timeframe
  • 3.4 Store marketing plan according to organisational policy and procedures
No information
No information
Replaces
State Code National Code Title Type
AUH71 BSBMKG609 Develop a marketing plan Unit of competency
AUI65 BSBMKG610 Develop, implement and monitor a marketing campaign Unit of competency