Unit of competency Outline

Date retreived
23/07/2026 8:01 AM AWST

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Develop, implement and monitor a marketing campaign

Develop, implement and monitor a marketing campaign

Unit of competency
National Code
BSBMKG610
State Code
AUI65
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to design marketing campaigns, to implement campaigns and to analyse success of a campaign.It applies to individuals who possess a sound theoretical knowledge base and who support enterprise or client marketing interests by undertaking a unique set of resourcing, planning and implementation activities.Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility, or specialist staff such as a campaign or operations manager.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Design campaign
  • 1.1 Identify critical campaign design features from business needs and objectives
  • 1.2 Develop campaign objectives
  • 1.3 Identify required campaign resources
  • 1.4 Establish appropriate organisational, team and individual targets
  • 1.5 Develop campaign procedures for all relevant parties
  • 1.6 Confirm campaign design by consulting with stakeholders
  • 1.7 Identify technical requirements to support campaign
  • 1.8 Ensure campaign design complies with relevant legislation and regulatory codes
2. Implement campaign and monitor outcomes
  • 2.1 Use project management tools effectively
  • 2.2 Establish realtime campaign monitoring and reporting
  • 2.3 Accurately analyse campaign results at regular intervals
  • 2.4 Conduct effective campaign debriefing with staff and key stakeholders
3. Analyse fulfilment processes
  • 3.1 Map existing fulfilment processes
  • 3.2 Collect comprehensive data on campaign fulfilment performance
  • 3.3 Conduct effective process improvement analysis
  • 3.4 Establish appropriate new processes or standards
  • 3.5 Specify and establish an appropriate tracking mechanism
4. Present campaign results to relevant business units
  • 4.1 Conduct an effective written and oral presentation
  • 4.2 Focus on critical aspects of campaign in the presentation
  • 4.3 Clearly communicate required action to other parties
  • 4.4 Communicate and resolve campaign process concerns and issues
5. Prepare campaign cost–benefit analysis
  • 5.1 Collect relevant campaign data
  • 5.2 Accurately calculate cost of calls and other transactions
  • 5.3 Accurately assess immediate and longer-term financial gains of campaign
  • 5.4 Communicate appropriate performance and financial results to relevant parties
No information
No information
Replaces
State Code National Code Title Type
D0886 BSBMKG610A Develop, implement and monitor a marketing campaign Unit of competency
Replaced By
State Code National Code Title Type
OCF23 BSBMKG623 Develop marketing plans Unit of competency