Unit of competency Outline

Date retreived
23/07/2026 9:35 PM AWST

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Manage the marketing process

Manage the marketing process

Unit of competency
National Code
BSBMKG603
State Code
AUM53
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.It applies to senior personnel who are responsible for managing the overall marketing process of an organisation, and for managing marketing personnel. Typically they manage a portfolio of products or services across the organisation, rather than a single product or a few products.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Manage marketing performance
  • 1.1 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  • 1.2 Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives
  • 1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements
  • 1.4 Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met
2. Manage marketing personnel
  • 2.1 Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel
  • 2.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • 2.3 Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives
  • 2.4 Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard
  • 2.5 Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes
3. Evaluate and improve strategic marketing performance
  • 3.1 Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required
  • 3.2 Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance
  • 3.3 Analyse overperformance against targets for trends and set new targets
  • 3.4 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives
  • 3.5 Document review of marketing performance against key performance indicators in accordance with organisational requirements
No information
No information
Replaces
State Code National Code Title Type
D0880 BSBMKG603B Manage the marketing process Unit of competency
Replaced By
State Code National Code Title Type
OCF24 BSBMKG622 Manage organisational marketing processes Unit of competency