Unit of competency Outline

Date retreived
22/07/2026 7:45 AM AWST

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Manage organisational marketing processes

Manage organisational marketing processes

Unit of competency
National Code
BSBMKG622
State Code
OCF24
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to manage organisational marketing processes. The unit applies to individuals who are senior personnel responsible for managing the overall marketing process of an organisation and for managing marketing personnel. These individuals typically manage a portfolio of products or services across the organisation, rather than a single product or a few products.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Manage marketing performance
  • 1.1 Manage marketing efforts for areas of greatest potential for the organisation
  • 1.2 Manage integration of marketing, promotional and sales activities according to strategic marketing objectives
  • 1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements
2. Manage marketing personnel
  • 2.1 Communicate strategic marketing objectives across the organisation
  • 2.2 Identify and confirm roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • 2.3 Develop communication strategy and confirm collaboration between relevant personnel in the marketing mix
  • 2.4 Provide support to individuals and teams
  • 2.5 Identify and address individual and team underperformance, according to organisational policies and procedures
3. Evaluate and improve strategic marketing performance
  • 3.1 Monitor overall marketing progress against performance targets use marketing metrics
  • 3.2 Analyse marketing outcomes, review strategic objectives and marketing metrics
  • 3.3 Analyse successes and performance gaps considering cause and effect
  • 3.4 Analyse over or under performance against targets for trends and set new targets, as required
  • 3.5 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives
  • 3.6 Document review of marketing performance against key performance indicators according to organisational requirements
No information
No information
Replaces
State Code National Code Title Type
AUH76 BSBMKG611 Manage measurement of marketing effectiveness Unit of competency
AUM53 BSBMKG603 Manage the marketing process Unit of competency