Unit of competency Outline

Date retreived
23/07/2026 10:38 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Execute an advertising campaign

Execute an advertising campaign

Unit of competency
National Code
BSBADV604
State Code
AUI38
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaignIt applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Develop an implementation strategy
  • 1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign
  • 1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors
2 Negotiate media contracts
  • 2.1 Confirm media plan and budget for implementation with client
  • 2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements
  • 2.3 Negotiate and agree on contingency factors and solutions with media representative
  • 2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule
3 Monitor advertising campaign
  • 3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations
  • 3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary
  • 3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements
No information
No information
Replaces
State Code National Code Title Type
D0570 BSBADV604B Execute an advertising campaign Unit of competency
Replaced By
State Code National Code Title Type
OCF20 BSBMKG627 Execute advertising campaigns Unit of competency