Unit of competency Outline

Date retreived
22/07/2026 2:06 PM AWST

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Execute advertising campaigns

Execute advertising campaigns

Unit of competency
National Code
BSBMKG627
State Code
OCF20
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080507 - Advertising
Original Release Date
16/03/2021
Nominal Hours
65
Description
This unit describes the skills and knowledge required to execute an advertising campaign including preparing, implementing and monitoring an advertising campaign.The unit applies to individuals who work in senior advertising roles within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare advertising campaign
  • 1.1 Identify task requirements from advertising brief
  • 1.2 Develop plan for advertising campaign according to organisational, legal and ethical requirements
  • 1.3 Negotiate media contracts
2. Implement advertising campaign
  • 2.1 Organise and brief required resources for implementation of advertising campaign according to legal requirements
  • 2.2 Communicate task requirements to relevant stakeholders according to advertising campaign plan
  • 2.3 Develop processes to support relevant personnel to fulfil implementation requirements
3. Monitor advertising campaign
  • 3.1 Review performance of campaign at allocated campaign points according to task requirements, legal and ethical requirements
  • 3.2 Identify and address variations in performance between expected and actual performance
  • 3.3 Identify areas of improvement in future execution of advertising campaigns
No information
No information
Replaces
State Code National Code Title Type
AUH80 BSBADV605 Evaluate campaign effectiveness Unit of competency
AUI38 BSBADV604 Execute an advertising campaign Unit of competency