Unit of competency Outline

Date retreived
23/07/2026 4:45 AM AWST

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Evaluate campaign effectiveness

Evaluate campaign effectiveness

Unit of competency
National Code
BSBADV605
State Code
AUH80
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been achieved.It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Develop a campaign evaluation strategy
  • 1.1 Ensure evaluation strategy defines standards and measurements to assess effectiveness of advertising, and identify improvements
  • 1.2 Establish a strategy which contains specific performance standards for each element of advertising campaign, as well as overall outcome
  • 1.3 Ensure strategy includes evaluation of legal and ethical standards acceptable for advertisement/s
  • 1.4 Include processes in strategy for correcting advertisement/s that do not meet legal and ethical standards
2 Implement campaign evaluation strategy
  • 2.1 Evaluate expenditure data to determine effectiveness of campaign in relation to the budget
  • 2.2 Evaluate media program to determine performance against media plan objectives
  • 2.3 Evaluate creative strategy in terms of copy content, creative execution and effectiveness of the finished advertisement
  • 2.4 Evaluate interactive effect of all elements in the advertising campaign to determine overall effectiveness of the advertising campaign
3 Utilise advertising effectiveness data
  • 3.1 Use results of evaluations of advertising effectiveness in analysis and planning phase for subsequent advertising
  • 3.2 Use expenditure information to improve the budget planning process
  • 3.3 Use feedback on the advertisement itself to provide ideas for future advertisements and to improve advertising copy
  • 3.4 Use media performance information to determine whether alternative media approaches would yield better results
  • 3.5 Use differences between planned and actual accomplishments to define problems to be addressed in next planning phase
No information
No information
Replaces
State Code National Code Title Type
D0571 BSBADV605B Evaluate campaign effectiveness Unit of competency
Replaced By
State Code National Code Title Type
OCF20 BSBMKG627 Execute advertising campaigns Unit of competency