Unit of competency Outline

Date retreived
22/07/2026 3:42 PM AWST

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Develop advertising campaigns

Develop advertising campaigns

Unit of competency
National Code
BSBMKG626
State Code
OCE43
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080507 - Advertising
Original Release Date
16/03/2021
Nominal Hours
80
Description
This unit describes the skills and knowledge required to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.The unit applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Define campaign objectives
  • 1.1 Identify advertiser’s purpose and objectives according to advertising brief
  • 1.2 Identify campaign objectives according to time, budget, product and market factors
  • 1.3 Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements
2. Prepare advertising budget
  • 2.1 Assess and identify research resource requirements for the advertising campaign
  • 2.2 Assess and identify resource requirements for range of media options, creative and production services
  • 2.3 Allocate relevant resources to each component of advertising campaign
  • 2.4 Verify overall budget meets advertising brief requirements
3. Develop schedule for proposed advertising activities
  • 3.1 Confirm campaign length and timing from the advertising brief
  • 3.2 Identify service providers with required expertise and negotiate their costs and availability
  • 3.3 Base the choice of service providers on merit and value for money according to organisational requirements
  • 3.4 Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives
No information
No information
Replaces
State Code National Code Title Type
AUH37 BSBADV602 Develop an advertising campaign Unit of competency