Unit of competency Outline

Date retreived
22/07/2026 10:32 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Design and develop marketing communication plans

Design and develop marketing communication plans

Unit of competency
National Code
BSBMKG552
State Code
OCE32
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
55
Description
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare marketing communication plan information
  • 1.1 Identify and confirm marketing communication purpose and objectives, expectations, budget, timeline and target audience with client
  • 1.2 Obtain client and product information
2. Design marketing communication plan
  • 2.1 Undertake and document research according to task requirements
  • 2.2 Communicate outcomes and findings to relevant stakeholders
  • 2.3 Identify marketing communications mix options
  • 2.4 Compare advantages and disadvantages of communications mix
  • 2.5 Select communication mix according to marketing communication brief
  • 2.6 Establish success measures for marketing communication plan
3. Finalise marketing communication plan
  • 3.1 Prepare budget and timeline proposal
  • 3.2 Present marketing communication plan to client
  • 3.3 Seek feedback from relevant stakeholders on communication plan
  • 3.4 Make changed to the communications plan according to feedback received
No information
No information
Replaces
State Code National Code Title Type
AUJ17 BSBMKG523 Design and develop an integrated marketing communication plan Unit of competency
AUK39 BSBADV507 Develop a media plan Unit of competency
AUL52 BSBMKG510 Plan e-marketing communications Unit of competency