Unit of competency Outline

Date retreived
23/07/2026 5:01 AM AWST

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Develop a media plan

Develop a media plan

Unit of competency
National Code
BSBADV507
State Code
AUK39
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
60
Description
This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Define media requirements
  • 1.1 Identify target audience characteristics from advertising brief and prepare a detailed consumer profile which uses the same terms as those used to describe media audiences
  • 1.2 Analyse product market factors to determine reach and frequency requirements of advertising media selected
  • 1.3 Analyse creative requirements of advertising message and determine media implications
  • 1.4 Identify media merchandising requirements from the advertising brief
  • 1.5 Confirm media budget and identify legal and voluntary constraints
2 Select media vehicles
  • 2.1 Weigh up relative merits of identified media vehicle alternatives, taking past media performance into account
  • 2.2 Evaluate and test new or alternative media vehicles with other advertisers and against proven vehicles
  • 2.3 Select media vehicles that target the required audience, meet media requirements and fulfil merchandising requirements within budget
  • 2.4 Select media vehicles that meet creative, reach and frequency requirements of the advertising message to be achieved within budget
  • 2.5 Ensure selected media vehicles meet legal and ethical requirements
3 Determine media schedule
  • 3.1 Ensure duration and timing of media schedule meet requirements of the advertising brief
  • 3.2 Determine distribution of messages over duration of schedule to meet requirements of the advertising brief
  • 3.3 Create a media schedule to satisfy advertiser
  • 3.4 Develop alternative media schedules for advertiser within budget
  • 3.5 Determine testing schedule for the media plan and continually modify media plan in accordance with results obtained
4 Produce media plan
  • 4.1 Create media plan which defines media requirements of the advertising brief and provides evidence supporting each requirement
  • 4.2 Specify recommended media and vehicle/s, and rationale for their selection in the media plan
  • 4.3 Ensure media plan contains a budget allocation per medium per advertising period
  • 4.4 Identify anticipated impact of advertising and measures to assess its effectiveness in the media plan
No information
No information
Replaces
State Code National Code Title Type
D0563 BSBADV507B Develop a media plan Unit of competency
Replaced By
State Code National Code Title Type
OCE32 BSBMKG552 Design and develop marketing communication plans Unit of competency