Unit of competency Outline

Date retreived
22/07/2026 1:15 PM AWST

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Promote products and services to international markets

Promote products and services to international markets

Unit of competency
National Code
BSBMKG550
State Code
OCE51
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
65
Description
This unit describes the skills and knowledge required to promote products and services to international markets in line with the organisational marketing plan and strategy for a specified target market.The unit applies to individuals who have a managerial-level responsibility for promoting products and services to international markets. This includes planning, coordinating and reviewing of promotional activities. These individuals use well-developed problem-solving skills to create solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan promotion
  • 1.1 Identify and confirm task objectives and requirements, budget timeline, and target market with relevant stakeholders
  • 1.2 Access relevant information for assistance in planning
  • 1.3 Develop a potential range of promotional activities for international target market according to regulatory and organisational guidelines, international requirements and promotional plans
  • 1.4 Select activities according to task requirements
  • 1.5 Document selected promotional activities for approval for implementation
2. Coordinate promotion
  • 2.1 Identify and prepare personnel and resources for implementation of promotional activity
  • 2.2 Implement marketing activity according to legal, regulatory and organisational requirements
  • 2.3 Assign responsibilities for ongoing evaluation of promotional activity
  • 2.4 Monitor and address variations between expected and actual performance of promotion according to marketing objectives and organisational policy
3. Review promotion
  • 3.1 Gather feedback on marketing mix for improvements in target and outcomes
  • 3.2 Analyse promotional outcomes against costs and timelines
  • 3.3 Identify process improvements for future international marketing opportunities
  • 3.4 Prepare recommendations for future direction of internationally based promotional activities
No information
No information
Replaces
State Code National Code Title Type
AUH14 BSBMKG416 Market goods and services internationally Unit of competency
AUL16 BSBMKG513 Promote products and services to international markets Unit of competency