Unit of competency Outline

Date retreived
22/07/2026 8:14 PM AWST

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Promote products and services to international markets

Promote products and services to international markets

Unit of competency
National Code
BSBMKG513
State Code
AUL16
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to promote products and/or services of the business within specified international markets.It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan promotional activities
  • 1.1 Access marketing plan for international business activity to inform planning of promotional activities
  • 1.2 Access relevant information sources to support planning of promotional activities
  • 1.3 Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements
  • 1.4 Plan and schedule promotional activities according to marketing needs of the organisation
  • 1.5 Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings
  • 1.6 Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources
  • 1.7 Develop action plans to provide details of products and/or services being promoted
2. Coordinate promotional activities
  • 2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals
  • 2.2 Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities
  • 2.3 Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation
  • 2.4 Supervise and support roles and responsibilities of overseas personnel involved in promotional activities
  • 2.5 Use international business networks to assist in implementing promotional activities
3. Review and report on promotional activities
  • 3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services
  • 3.2 Assess effectiveness of planning processes to identify possible improvements for future international promotional activities
  • 3.3 Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings
  • 3.4 Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities
  • 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities
No information
No information
Replaces
State Code National Code Title Type
D0875 BSBMKG513A Promote products and services to international markets Unit of competency
Replaced By
State Code National Code Title Type
OCE51 BSBMKG550 Promote products and services to international markets Unit of competency