Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information sources may include:
academics and training providers
Austrade and other Australian, state/territory government departments and agencies
overseas embassies, consulates, government departments and agencies within Australia and overseas
trade and industry publications
Promotional activities may include:
advertisements
client functions
demonstration activities
distribution of free samples
employee functions
media announcements
product launches
web pages
Organisational requirements may include:
access and equity principles and practice
allocation of responsibilities for products and/or services
confidentiality and security requirements
consideration of cultural issues
defined resource parameters
ethical standards
filing and documentation storage processes
goals, objectives, plans, systems and processes
legal and organisational policy/guidelines and requirements
OHS policies, procedures and programs
payment and delivery options
pricing and discount policies
quality and continuous improvement processes and standards
quality assurances and/or procedures manuals
replacement and refund policy and procedures
Cultural appropriateness refers to:
appropriateness of activity related to the culture of countries selected for promotion of products and/or services
Designated individuals and groups may refer to:
colleagues
committees
customers
external organisations such as Austrade, state/territory government departments and agencies, chambers of commerce
line management
supervisor
Personnel and resources may refer to:
contractors engaged for specific purposes within promotional activity
management
marketing funds
organisational personnel both in international and domestic settings
promotional products
samples
technology
time
venue
Roles and responsibilities may include:
codes of conduct
considerations of cultural issues
contractual arrangements with consultants or specialists hired for promotional activity
job description and employment arrangements
marketing plans
organisation's policy relevant to work role
skills, training and competencies
supervision and accountability requirements including OHS
team structures
International business networks may refer to:
formal or informal networks
government sponsored networks through Austrade or state/territory government agencies, chambers of commerce
individuals, groups, organisations
personal or business networks
professional or trade networks
Feedback may be collected from:
customer/client response data
employee data
focus groups
market share data
sales orders
word-of-mouth reports

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
demonstration of planning, coordinating and reviewing of promotional activities to align with marketing plans and market research undertaken for the international markets selected
report detailing promotional activities undertaken and recommendations to inform and guide future promotional activities in international settings
knowledge of relevant Australian, international and local legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to workplace documents including completed reports
access to feedback on activity from overseas personnel/clients.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on promotional activities
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations promoting goods, services or organisation to international clients or business associations/networks
observation of techniques used when undertaking promotional activities
oral or written questioning to assess knowledge of cultural characteristics of groups within target market
review of action plans developed to provide details of products and/or services being promoted
analysis of audience feedback and data
assessment of conclusions and recommendations prepared and advice on future directions of internationally based promotional activities.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
international business units
other marketing units.