Qualification Outline
22/07/2026 7:36 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Diploma of Marketing
Diploma of Marketing
BSB51207
D174
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 28/11/2011 | Current | Approved |
Description
Descriptor
This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
marketing manager
marketing team leader
product manager
public relations manager.
Schedule
Packaging Rules
Total number of units = 88 elective units
5 elective units must be selected from the Group A elective units below.
At least 2 elective units must be selected from the Group B elective units below.
1elective unit may be selected from the remaining Group A or Group B units, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Group A elective units
Marketing
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBMKG515A Conduct a marketing audit
Group B elective units
Advertising
BSBADV507B Develop a media plan
BSBMKG523A Design and develop an integrated marketing communication plan
Financial administration
BSBFIA501A Report on finances related to international business
Financial management
BSBFIM501A Manage budgets and financial plans
Marketing
BSBMKG409A Design direct response offers
BSBMKG508A Plan direct marketing activities
BSBMKG509A Implement and monitor direct marketing activities
BSBMKG510B Plan e-marketing communications
BSBMKG511A Analyse data from international markets
BSBMKG512A Forecast international market and business needs
BSBMKG513A Promote products and services to international markets
BSBMKG516B Profile international markets
BSBMKG517A Analyse consumer behaviour for specific international markets
BSBMKG518A Plan and implement services marketing
BSBMKG519A Plan and implement business-to-business marketing
BSBMKG520A Manage compliance within the marketing legislative framework
BSBMKG521A Plan and implement sponsorship and event marketing
BSBMKG522A Plan measurement of marketing effectiveness
Public relations
BSBPUB501A Manage the public relations publication process
BSBPUB502A Develop and manage complex public relations campaigns
BSBPUB503A Manage fundraising and sponsorship activities
BSBPUB504A Develop and implement crisis management plans
Relationship management
BSBREL501A Build international client relationships
BSBREL502A Build international business networks
Sales
BSBSLS501A Develop a sales plan
BSBSLS502A Lead and manage a sales team
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
Writing
BSBWRT501A Write persuasive copy
1. Group A Elective Units
Five (5) elective units must be selected from the Group A units below.
Please refer to the packaging rules for the full details of available options.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| D0877 | BSBMKG515A | Conduct a marketing audit | 40 | Unit of competency |
| D0867 | BSBMKG502B | Establish and adjust the marketing mix | 50 | Unit of competency |
| D0866 | BSBMKG501B | Identify and evaluate marketing opportunities | 50 | Unit of competency |
| D0876 | BSBMKG514A | Implement and monitor marketing activities | 40 | Unit of competency |
| D0869 | BSBMKG507A | Interpret Market Trends And Developments | 50 | Unit of competency |
| D0868 | BSBMKG506B | Plan market research | 50 | Unit of competency |
2. Group B Elective Units
At least two (2) elective units must be selected from the Group B units below.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C336 | BSB50701 | Diploma of Business (Marketing) | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVW6 | BSB51215 | Diploma of Marketing | Qualification |
No information
Entry Requirements
There are no entry requirements for this qualification.
Traineeships and Apprenticeships