Unit of competency Outline

Date retreived
22/07/2026 10:18 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop and implement crisis management plans

Develop and implement crisis management plans

Unit of competency
National Code
BSBPUB504A
State Code
D0956
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
10/07/2014
Field of Education
080509 - Public Relations
Original Release Date
10/07/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Develop crisis management plans
  • 1.1. Conduct research to identify crisis management best practice
  • 1.2. Consult relevant groups and individuals for input into the crisis management plan
  • 1.3. Document, distribute and maintain organisational crisis management plan
  • 1.4. Ensure organisational crisis management plan is clearly understood by relevant groups
  • 1.5. Ensure crisis management plan complies with organisational policies and legal and ethical requirements
  • 1.6. Practise simulated crisis responses
2. Implement a crisis management plan
  • 2.1. Set up a dedicated crisis resource centre
  • 2.2. Develop a crisis response team to deal with media and conduct issue tracking
  • 2.3. Monitor media to ensure the organisation is aware of possible crises
  • 2.4. Implement and monitor issues tracking systems according to crisis plans
3. Review and update crisis management plans
  • 3.1. Consult managers and employees about the effectiveness of the crisis plan
  • 3.2. Amend crisis management plans as necessary to comply with legal and ethical requirements
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Research may include:
analysis of previous organisational crisis management plans and their effectiveness
attendance at crisis management training courses
analysis of crisis management plans in other organisations
evaluation of case studies
Crisis management may include:
any negative publicity that may affect the success of the business
Relevant groups and individuals may include:
consumer protection groups
customers
employees
management
media spokespersons
safety representatives
statutory bodies
Crisis management plan may include:
crisis manuals
details of media contact directories
developing a dedicated crisis resource centre
simulated crisis policies and procedures
stipulated crisis management triggers
Legal and ethical requirements may include:
community standards
cultural expectations and influences
ethical principles
industry codes of conduct
legislation
regulations
society's expectations
Deal with media may include:
arranging for the production of video news clips
organising media conferences
organising media interviews for organisational spokesperson
Issues tracking may include:
monitoring media
researching issues of concern for the organisation
considering implications for the organisation
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
developing, reporting on and presenting a crisis management plan
implementing and evaluating a crisis management plan
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
examples of previous crisis management planning and evaluation documents
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written crisis management plans or reports of crisis management activities
demonstration of crisis management techniques in a workplace or simulated environment
direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations in relation to crisis management planning and implementation
oral or written questioning
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example other marketing units.
Replaced By
State Code National Code Title Type
AUH58 BSBPUB504 Develop and implement crisis management plans Unit of competency