Packaging Rules

Total number of units = 8
8 elective units

5 elective units must be selected from the Group A elective units below.

At least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB07 Business Services Training Package.

The remaining elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.

Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Elective units

Group A

Advertising

BSBADV503B Coordinate advertising research
BSBADV507B Develop a media plan
BSBADV509A Create mass print media advertisements
BSBADV510A Create mass electronic media advertisements
BSBMKG523A Design and develop an integrated marketing communication plan

Creative thinking

BSBCRT501A Originate and develop concepts

Financial management

BSBFIM501A Manage budgets and financial plans

Interpersonal communication

BSBCMM401A Make a presentation

Writing

BSBWRT501A Write persuasive copy


Group B

Advertising

BSBADV602B Develop an advertising campaign
BSBADV603B Manage advertising production
BSBADV604B Execute an advertising campaign
BSBADV605B Evaluate campaign effectiveness

Customer service

BSBCUS501C Manage quality customer service

Design process

BSBDES601A Manage design realisation
BSBDES602A Research global design trends

Information management

BSBINM501A Manage an information or knowledge management system

Learning and development

BSBLED501A Develop a workplace learning environment

Management

BSBMGT502B Manage people performance
BSBMGT515A Manage operational plan
BSBMGT516C Facilitate continuous improvement

Marketing

BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG508A Plan direct marketing activities
BSBMKG509A Implement and monitor direct marketing activities
BSBMKG510B Plan e-marketing communications
BSBMKG514A Implement and monitor marketing activities
BSBMKG515A Conduct a marketing audit
BSBMKG520A Manage compliance within the marketing legislative framework
BSBMKG522A Plan measurement of marketing effectiveness

Work health and safety

BSBWHS501A Ensure a safe workplace

Public relations

BSBPUB501A Manage the public relations publication process
BSBPUB502A Develop and manage complex public relations campaigns
BSBPUB503A Manage fundraising and sponsorship activities
BSBPUB504A Develop and implement crisis management plans

Project management

BSBPMG522A Undertake project work

Relationship management

BSBREL501A Build international client relationships
BSBREL502A Build international business networks

Risk management

BSBRSK501B Manage risk

Sustainability

BSBSUS501A Develop workplace policy and procedures for sustainability

Workplace effectiveness

BSBWOR501B Manage personal work priorities and professional development
BSBWOR502B Ensure team effectiveness