Unit of competency Outline

Date retreived
22/07/2026 5:06 AM AWST

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Create mass print media advertisements

Create mass print media advertisements

Unit of competency
National Code
BSBADV509A
State Code
D0564
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
20/08/2013
Field of Education
080507 - Advertising
Original Release Date
20/08/2013
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to create mass print media advertisements that communicate the key features of a product, service or idea to the consumer.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Interpret a creative brief
  • 1.1. Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
  • 1.2. Identify and check the advertising content and supporting information for accuracy and completeness
  • 1.3. Confirm the time, schedule and budget requirements for creating the advertisement/s
  • 1.4. Identify legal and ethical constraints
2. Create a mass print media advertisement
  • 2.1. Determine and produce the elements of a print advertisement to communicate the required image, features and benefits of the product or service
  • 2.2. Size and position each element of the print advertisement to achieve balance and focus for the advertisement
  • 2.3. Ensure the typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins
  • 2.4. Ensure the layout of the advertisement unifies the elements, attracts the reader to the focal point and guides the reading sequence
  • 2.5. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Central idea may include a verbal (text or headline) or visual (illustration) device used to present the content to the reader, listener or viewer of the advertisement, such as:
analogy and association
case histories
celebrities
continuing characters
demonstrations
exaggerated situations
fantasy
photographic tricks or special effects
product uses
recipes
slice-of-life situations
testimonials
Mass print media may include:
magazines
newspapers
outdoor advertising
Advertising content may include information to be communicated to the audience such as:
brand or image factors
competitive advantages
features of the product/service
product/service colour
product/service price
where the product/service may be obtained
Supporting information may include:
evidence to support the claimed benefit
purchasing information
reassurances for existing users
requirement to specify the target audience
Legal and ethical constraints may include:
codes of practice such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
legislation, including occupational health and safety legislation
policies and guidelines
regulations
social responsibilities such as protection of children, environmental issues
societal expectations
Elements of a print advertisement may include:
borders
boxes
captions
colour
copy
coupons
headlines
logos
mandatory product or service information
shading
signatures
slogans
visuals
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
the production of at least three mass print advertisements in accordance with an advertising and creative brief including:
a newspaper advertisement
a magazine advertisement
an outdoor advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to advertising copy to be used in the advertisement
access to an actual workplace or simulated environment
access to office equipment and resources
access to advertising and creative briefs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports/examples of mass print advertisements
demonstration of techniques used to create mass print advertisements
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of principles and purposes of advertising
review of legal and ethical constraints identified.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBWRT501AWrite persuasive copy.
Replaces
State Code National Code Title Type
C3621 BSBADV504A Create advertisements Unit of competency
Replaced By
State Code National Code Title Type
AUK31 BSBADV509 Create mass print media advertisements Unit of competency