Unit of competency Outline

Date retreived
24/07/2026 2:58 AM AWST

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Create mass print media advertisements

Create mass print media advertisements

Unit of competency
National Code
BSBADV509
State Code
AUK31
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
80
Description
This unit describes the skills and knowledge required to create mass print media advertisements that communicate key features of a product, service or idea to consumers.It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Interpret creative brief
  • 1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
  • 1.2 Identify and check advertising content and supporting information for accuracy and completeness
  • 1.3 Confirm time, schedule and budget requirements for creating the advertisement/s
  • 1.4 Identify legal and ethical constraints
2 Create mass print media advertisement
  • 2.1 Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service
  • 2.2 Size and position each element of print advertisement to achieve balance and focus for the advertisement
  • 2.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
  • 2.4 Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence
  • 2.5 Ensure advertisement meets requirements of advertising brief and legal and ethical requirements
No information
No information
Replaces
State Code National Code Title Type
D0564 BSBADV509A Create mass print media advertisements Unit of competency
Replaced By
State Code National Code Title Type
OCF31 BSBMKG551 Create multiplatform advertisements for mass media Unit of competency