Unit of competency Outline
Date retreived
23/07/2026 5:09 AM AWST
23/07/2026 5:09 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Implement and monitor marketing activities
Implement and monitor marketing activities
Unit of competency
National Code
BSBMKG514A
BSBMKG514A
State Code
D0876
D0876
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
080505 - Marketing
Original Release Date
15/10/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Implement marketing strategies and tactics
- 1.1. Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities
- 1.2. Identify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities
- 1.3. Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements
- 1.4. Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives
- 1.5. Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan
2. Monitor marketing strategies and tactics
- 2.1. Monitor and implement promotional activity against communication objectives in the marketing plan
- 2.2. Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan
- 2.3. Monitor marketing results against targets in the marketing plan
- 2.4. Monitor marketing revenue and costs against budget, and analyse record variations
- 2.5. Prepare and present marketing reports that indicate ongoing progress towards marketing objectives
3. Evaluate and improve marketing performance
- 3.1. Regularly assess marketing performance against objectives
- 3.2. Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix
- 3.3. Change business practices in line with changing customer requirements to maintain business relevance and viability
- 3.4. Document recommendations for improvement in accordance with organisational requirements
- 3.5. Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:
Board of directors
finance staff
human resources staff
IT staff
managers
marketing personnel
owners
production staff
supervisors
Marketing may include:
business-to-business marketing
direct marketing
ideas marketing
marketing of goods
public sector marketing
services marketing
telemarketing
Non-marketing personnel may include:
advertising personnel
managers
public relations personnel
sales manager
sales team
staff
supervisors
Resources may include:
financial
human
IT
physical
technical
Marketing mix may include:
distribution
level of service
pricing
product or service variables such as:
design
quality
range
safety features
technical features
promotion
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:
Board of directors
finance staff
human resources staff
IT staff
managers
marketing personnel
owners
production staff
supervisors
Marketing may include:
business-to-business marketing
direct marketing
ideas marketing
marketing of goods
public sector marketing
services marketing
telemarketing
Non-marketing personnel may include:
advertising personnel
managers
public relations personnel
sales manager
sales team
staff
supervisors
Resources may include:
financial
human
IT
physical
technical
Marketing mix may include:
distribution
level of service
pricing
product or service variables such as:
design
quality
range
safety features
technical features
promotion
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
successfully implementing marketing strategies identified in an organisation's marketing plan
coordinating personnel involved in conducting marketing activities
monitoring, evaluating and reporting on marketing activities against defined objectives
modifying marketing activities in line with new or emerging trends.
Context of and specific resources for assessment
Assessment must ensure:
access to office equipment and resources
access to organisational and marketing strategic plans.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on marketing performance
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of team management activities
observation of presentations on marketing performance reports
oral or written questioning
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other marketing units.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
successfully implementing marketing strategies identified in an organisation's marketing plan
coordinating personnel involved in conducting marketing activities
monitoring, evaluating and reporting on marketing activities against defined objectives
modifying marketing activities in line with new or emerging trends.
Context of and specific resources for assessment
Assessment must ensure:
access to office equipment and resources
access to organisational and marketing strategic plans.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports on marketing performance
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of team management activities
observation of presentations on marketing performance reports
oral or written questioning
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other marketing units.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C3652 | BSBMKG504A | Implement a marketing solution | Unit of competency |
| C3646 | BSBMKG405A | Implement and monitor marketing activities | Unit of competency |
| C3653 | BSBMKG505A | Review marketing performance | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUH48 | BSBMKG514 | Implement and monitor marketing activities | Unit of competency |