Unit of competency Outline

Date retreived
22/07/2026 11:25 AM AWST

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Market goods and services internationally

Market goods and services internationally

Unit of competency
National Code
BSBMKG416
State Code
AUH14
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to market goods and services internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market.It applies to individuals with a broad knowledge of marketing who contribute well-developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide leadership and guidance to others and have limited responsibility for the output of others.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Select appropriate marketing activities
  • 1.1 Access marketing plan and marketing strategy for specific international target market
  • 1.2 Seek clarification as required, to interpret marketing plan and marketing strategy
  • 1.3 Develop a potential range of marketing activities
  • 1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken
  • 1.5 Seek and obtain assistance as required, to select appropriate marketing activities
  • 1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation
2. Implement international marketing activities
  • 2.1 Prioritise marketing activities and obtain resources for their implementation
  • 2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies
  • 2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements
  • 2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets
  • 2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations
3. Monitor and review marketing performance
  • 3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required
  • 3.2 Analyse overperformance against targets for trends, and set new targets
  • 3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance
  • 3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes
  • 3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing
  • 3.6 Analyse changes in market phenomena for new business opportunities
No information
No information
Replaces
State Code National Code Title Type
D0865 BSBMKG416A Market goods and services internationally Unit of competency
Replaced By
State Code National Code Title Type
OCE51 BSBMKG550 Promote products and services to international markets Unit of competency