Unit of competency Outline

Date retreived
22/07/2026 7:55 PM AWST

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Market goods and services internationally

Market goods and services internationally

Unit of competency
National Code
BSBMKG416A
State Code
D0865
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
080505 - Marketing
Original Release Date
24/10/2014
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to market goods and service internationally in line with the organisation's marketing plan and marketing strategy for a specified international target market.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Select appropriate marketing activities
  • 1.1. Access marketing plan and marketing strategy for specific international target market
  • 1.2. Seek clarification as required, to interpret marketing plan and marketing strategy
  • 1.3. Draw up a potential range of marketing activities
  • 1.4. Select activities based on cultural and social appropriateness, cost, viability and suitability in relation to market research undertaken
  • 1.5. Seek and obtain assistance as required, to select appropriate marketing activities
  • 1.6. Document selected marketing activities with costs and rationale for selection and obtain approval for implementation
2. Implement international marketing activities
  • 2.1. Prioritise marketing activities and obtain resources for their implementation
  • 2.2. Brief persons involved in the marketing effort on their roles and responsibilities as members of a self-managed team to ensure the success of marketing strategies
  • 2.3. Implement promotional activities in accordance with marketing objectives and budgetary requirements
  • 2.4. Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets
  • 2.5. Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations
3. Monitor and review marketing performance
  • 3.1. Monitor progress against performance, analyse performance gaps and take corrective action as required
  • 3.2. Analyse over-performance against targets for trends and set new targets
  • 3.3. Encourage all staff involved in marketing activities to propose ways to improve marketing performance
  • 3.4. Implement processes to gather customer reaction to all aspects of the marketing mix to improve targeting and outcomes
  • 3.5. Conduct ongoing research of customer and business requirements to identify opportunities for change and improvement and their timing
  • 3.6. Analyse changes in market phenomena for new business opportunities
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Clarification may be sought from:
consultants
manager, supervisor or relevant specialist staff
specialist staff involved in marketing
Marketing activities may include:
advertisements
client functions
demonstration activities
distribution of free samples
employee functions
media announcements
product launches
web pages
Assistance may be sought from:
Austrade, state/territory departments and agencies, chambers of commerce
industry or trade associations, other private organisations, consultants
manager and colleagues within organisation
Approval may be obtained from:
client
manager or supervisor
owner of organisation, chief executive officer, board of directors
Persons may include:
colleagues and self
consultants
overseas agents and representatives
Legal and ethical requirements and cultural considerations may include:
cultural expectations and influences
environmental issues
ethical principles
legislation e.g. Trade Practices Act
policies and guidelines
regulations and codes of practice
safety issues
security and privacy issues
social responsibilities
societal expectations
Safety requirements may include:
occupational health and safety considerations, for example:
establishing procedures for staff safety and security at promotional events
health and safety arrangements for contractors
safe handling of equipment and substances
safety of staff working in remote and isolated locations e.g. communication arrangements
Processes may include:
advertisements
client functions
consultants
demonstration activities
distribution of free samples
employee functions
manager or supervisor or relevant specialist staff
media announcements
product launches
specialist staff involved in marketing
web pages
Opportunities for change and improvement may include:
ancillary services
delivery times/quality
market positioning
packaging
pricing structure
product/service configuration
raw materials
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
implementing culturally appropriate marketing and promotional activities
monitoring market performance
identifying and making improvements to marketing activities and strategies
knowledge of relevant Australian, international and local legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to relevant workplace documents
access to customer feedback
access to an actual workplace or simulated environment
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of documentation for selected marketing activities
analysis of responses to case studies and scenarios
observation of marketing presentations on goods and services
oral or written questioning to assess knowledge of evaluation and monitoring principles and strategies
assessment of analysis of changes in market phenomena for new business opportunities.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
international business units
other marketing units.
Replaces
State Code National Code Title Type
C7773 BSBINT402A Market goods and services internationally Unit of competency
Replaced By
State Code National Code Title Type
AUH14 BSBMKG416 Market goods and services internationally Unit of competency