Qualification Outline
22/07/2026 6:01 AM AWST
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Certificate IV in Marketing
Certificate IV in Marketing
BSB41307
D156
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 3.00 | 18/12/2012 | Current | Approved |
Description
This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.
Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
direct marketing officer
market research assistant
marketing coordinator
marketing officer
public relations officer.
Schedule
Packaging Rules
Total number of units = 104 core unitsplus
6 elective units
3 of the elective units must be selected from the elective units listed below.
3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Core units
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research
Elective units
Advertising
BSBADV405A Perform media calculations
Customer service
BSBCUS402B Address customer needs
BSBCUS403B Implement customer service standards
E-business
BSBEBU401A Review and maintain a website
Financial management
BSBFIM501A Manage budgets and financial plans
International business
BSBINT401B Research international business opportunities
IT analysis and design
BSBITA401A Design databases
IT use
BSBITU301A Create and use databases
Marketing
BSBMKG409A Design direct response offers
BSBMKG410A Test direct marketing activities
BSBMKG411A Analyse direct marketing databases
BSBMKG412A Conduct e-marketing communications
BSBMKG413A Promote products and services
BSBMKG414B Undertake marketing activities
BSBMKG415A Research international markets
BSBMKG416A Market goods and services internationally
Work health and safety
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements
Product skills and advice
BSBPRO401A Develop product knowledge
Public relations
BSBPUB401A Develop and apply knowledge of public relations industry
BSBPUB402A Develop public relations campaigns
BSBPUB403A Develop public relations documents
Relationship management
BSBREL401A Establish networks
BSBREL402A Build client relationships and business networks
Research
BSBRES401A Analyse and present research information
Risk management
BSBRSK401A Identify risk and apply risk management processes
Sales
BSBSLS407A Identify and plan sales prospects
BSBSLS408A Present, secure and support sales solutions
Sustainability
BSBSUS301A Implement and monitor environmentally sustainable work practices
Workplace effectiveness
BSBWOR401A Establish effective workplace relationships
Writing
BSBWRT401A Write complex documents
1. Core Units
All four (4) units must be completed
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| D0856 | BSBMKG402B | Analyse consumer behaviour for specific markets | 50 | Unit of competency |
| D0857 | BSBMKG408B | Conduct market research | 50 | Unit of competency |
| D0631 | BSBCMM401A | Make a presentation | 30 | Unit of competency |
| D0855 | BSBMKG401B | Profile the market | 40 | Unit of competency |
2. Elective Units
Three (3) elective units must be selected from the elective units listed below.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C325 | BSB40701 | Certificate IV in Business (Marketing) | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVS4 | BSB41315 | Certificate IV in Marketing | Qualification |
No information
Entry Requirements
There are no entry requirements for this qualification.
Traineeships and Apprenticeships