Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Target markets may include:
specific country or countries
geographic region/s within specific country or countries
specific sub-groups within selected areas
combinations of above
Information requirements may include:
balance of payments data
competitors
cultural and social influences of consumers
demand and unmet demand
demographic data
economic and socioeconomic data
regulations on foreign investment
size of market segments
tariff and non-tariff barriers
Assistance may be sought from:
Austrade, state/territory departments and agencies, chambers of commerce
industry or trade associations, other private organisations, consultants
manager and colleagues within organisation
Sources may include:
academic publications and personnel
Austrade, state/territory departments and agencies, chambers of commerce
trade and business publications
Statistical analysis may include:
measures of central tendency
measures of dispersion
nature and degree of relationship between variables
normal distribution probability curve
sampling
time series analysis
Trends may include:
buying patterns
changes in demand and unmet demand
demographics of decision maker/purchaser
imports versus local sales
seasonal variations
Causal influences may include:
attitude towards Australia and Australian products and services
consumer awareness
cultural considerations related to values, beliefs
current availability of products or services
economic or socioeconomic factors
local alternatives to product or service
perceptions of potential consumers
Decision making may refer to:
market entry strategy to be adopted
markets selected for more in-depth research
markets to be pursued
Relevant personnel may include:
chief executive officer of organisation, board of directors
client for market research
manager or supervisor
marketing manager

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identifying and documenting trends in the target market
analysing information to validate trends
making decisions based on available data
knowledge of relevant Australian, international and local legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to relevant workplace documents
access to information sources used by candidate.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of documenting and reporting of identified trends
analysis of responses to case studies and scenarios
observation of presentations of research about international markets
oral or written questioning to assess knowledge of cultural aspects relevant to international markets researched
assessment of documentation reporting decision making recommendations in relation to markets to be pursued.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
research units
international business units
other marketing units.