Unit of competency Outline

Date retreived
22/07/2026 1:34 PM AWST

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Research international markets

Research international markets

Unit of competency
National Code
BSBMKG415
State Code
AUK96
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes skills and knowledge required to undertake market research to select international markets to pursue.It applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation.The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers.The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Collect information about target markets
  • 1.1 Identify target markets to research as new international markets from brief or manager
  • 1.2 Confirm information requirements for market research
  • 1.3 Seek assistance as required, with sourcing and accessing required information
  • 1.4 Identify and access sources of required information
2. Investigate trends in target markets
  • 2.1 Collate required information from information sources
  • 2.2 Apply statistical analysis tools to information to identify trends
  • 2.3 Seek assistance as required, with analysing required information
  • 2.4 Investigate causal influences
  • 2.5 Document and report identified trends and causal influences to relevant personnel within organisation
3. Utilise data in decision-making
  • 3.1 Base decision-making on available data
  • 3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue
  • 3.3 Document and report recommendations to relevant personnel within organisation
No information
No information
Replaces
State Code National Code Title Type
D0864 BSBMKG415A Research international markets Unit of competency
Replaced By
State Code National Code Title Type
OCF60 BSBMKG432 Research international markets Unit of competency