Unit of competency Outline

Date retreived
22/07/2026 1:30 PM AWST

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Research international markets

Research international markets

Unit of competency
National Code
BSBMKG432
State Code
OCF60
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes skills and knowledge required to undertake market research to select international markets to pursue.The unit applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation. The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers. The tasks involve marketing goods and services internationally include selecting and implementing appropriate marketing activities and monitoring and reviewing marketing performance.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to research
  • 1.1 Identify international market to research from brief or manager
  • 1.2 Identify and confirm research objectives and information requirements from brief or with manager
  • 1.3 Identify and access sources of information relevant to international market research
2. Perform research
  • 2.1 Analyse information sources according to task requirements
  • 2.2 Apply statistical analysis tools to information to identify trends
  • 2.3 Analyse factors that influence trends
  • 2.4 Document and report identified trends and factors that influence trends to relevant personnel
3. Finalise research
  • 3.1 Develop marketing recommendations from research according to task requirements and document according to organisational policies and procedures
  • 3.2 Communicate marketing recommendations to relevant personnel and identify any changes required
  • 3.3 Implement changes identified to the marketing recommendations
No information
No information