Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotional activities may include:
advertisements
client functions
employee functions
media announcements
product launches
web pages
Organisational requirements may include:
access and equity principles and practices
confidentiality and security requirements
defined resource parameters
ethical standards
filing and documentation storage processes
goals, objectives, plans, systems and processes
legal and organisational policies, guidelines and requirements
OHS policies, procedures and programs
payment and delivery options
pricing and discount policies
quality and continuous improvement processes and standards
quality assurance and/or procedures manuals
replacement and refund policy and procedures
who is responsible for products or services
Designated individuals and groups may include:
colleagues
committees
customers
external organisations
line management
supervisor
Personnel and resources may include:
management
marketing funds
organisational personnel
promotional products
samples
technology
time
venue
Roles and responsibilities may include:
Code of Conduct
job description and employment arrangements
marketing plans
organisation's policy relevant to work role
skills, training and competencies
supervision and accountability requirements including OHS
team structures
Networks may include:
company
customer
internal
media and promotional
professional
social
Feedback may include:
customer/client response
employee data
sales orders
market share data
focus groups

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
designing and delivering promotional presentations
evaluating promotional impacts
presenting and advocating promotional strategies within the organisation
assessing and reporting on customer satisfaction
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
examples of products/services and promotional strategies.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of action plans developed for products and services being promoted
analysis of responses to case studies and scenarios
demonstration of techniques
observation of presentations
assessment of written reports.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other marketing, sales or public relations units.