Unit of competency Outline

Date retreived
22/07/2026 2:45 PM AWST

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Promote products and services

Promote products and services

Unit of competency
National Code
BSBMKG413
State Code
AUM05
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
20
Description
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan promotional activities
  • 1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements
  • 1.2 Plan and schedule promotional activities according to the marketing needs of the organisation
  • 1.3 Determine overall promotional objectives in consultation with designated individuals and groups
  • 1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
  • 1.5 Develop action plans to provide details of products and services being promoted
2. Coordinate promotional activities
  • 2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
  • 2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
  • 2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
  • 2.4 Use networks to assist in the implementation of promotional activities
3. Review and report on promotional activities
  • 3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
  • 3.2 Assess effectiveness of planning processes to identify possible improvements in future activities
  • 3.3 Collect feedback and provide to personnel and agencies involved in promotional activity
  • 3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
  • 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities
No information
No information
Replaces
State Code National Code Title Type
D0862 BSBMKG413A Promote products and services Unit of competency
Replaced By
State Code National Code Title Type
OCD47 BSBMKG434 Promote products and services Unit of competency
State Code National Code Title Type
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